MARKETING TIPS

Establish a corporate identity
Your marketing materials (brochure, stationery, envelopes, logo and website) should all have a consistent look and feel so that customers can identify with you regardless of whether you're doing a mailing or an email update. Customers will get to know you by your look.

Let people know you are interested in their business
Millions of people have access to the internet. When you advertise on the web you show that you are interested in serving them. People want to know about you. What you do and how you can help them. This can be done easily and inexpensively on the web.

 

Make business information readily available
Let your customers know why they should do business with you. Inform them of basic business information: your hours of operation, how to contact you, your location, methods of payment, specials, etc.

Update your information frequently
Having a website is like having the flexibility of an eraser at your fingertips. Customers can log on and get updated information instantly.

Get feedback from customers
Find out what your customers really want. Find out what they love about your service and what needs improvement.